By JAY ADRICK, GatesAir
Dovetailing with the launch of AWARN, the Advanced Television Systems Committee has formed a new “Implementation Team” for advanced emergency alerting as a key element of ATSC 3.0, the next-generation television broadcasting standard.
I’m privileged to chair this ATSC I-Team. Our charter is to “provide a venue for industry discussions of issues related to implementation of emergency alerting.” I expect the I-Team to address business, regulatory and technical requirements for the successful inclusion of emergency alerting and the successful commercial rollout of ATSC 3.0.
The bottom line is that advanced emergency alerting with ATSC 3.0 will significantly enhance the nation’s emergency preparedness and give broadcasters important new public service tools.
The new I-Team’s scope of work may include:
- Development of prototype equipment and program materials, emergency alerting and/or subsystem components, and rich media generation systems and capabilities;
- Broadcast station implementation, integration with stations’ existing alerting and/or local emergency manager organizations;
- Interoperability “plugfest” testing, field trials and demonstrations;
- Market studies, marketing, branding and promotion;
- Compliance and certification; and
- Standards recommendations to the ATSC.
In announcing the new I-Team, ATSC President Mark Richer said it well: “Advanced emergency alerting promises to create new significant value for viewers, CE manufacturers, broadcasters and the public safety community. The addition of advanced emergency alerting capability and the accompanying rich-media warning information represents a compelling ATSC 3.0 application.”
Participation in the ATSC Advanced Emergency Alert I-Team is open to all organizations offering or planning to offer services, products or other efforts relating to or in support of implementation of ATSC 3.0. While the I-Team won’t develop standards or recommended practices, we’ll make recommendations to ATSC and other standards development organizations as appropriate.