More Tech Companies Join AWARN Alliance

More Tech Companies Join AWARN Alliance

Japanese Companies Expand Coalition’s International Footprint

Alexandria VA, June 12, 2019 – The Advanced Warning and Response Network (AWARN) Alliance continues to expand, with more technology firms joining the coalition as adoption of ATSC 3.0, Next Generation Television, picks up steam. The addition of two major Japanese technology firms further expands the international footprint of the organization dedicated to development of advanced emergency alerting using ATSC 3.0.

New members are:

  • T-NET Japan is a “total engineering company” developing an extensive range of technologies on a global scale.
  • Internet Initiative Japan is a global leader in network services, value-added outsourcing services, cloud computing, WAN services and systems integration services.
  • Unisoft offers an ATSC 3.0 delivery system including the ATCaster broadcast stream generator, ATSC SFG signing server, ATEME TITAN Encoder, Enensys Scheduler, ProTelevision Exciter and integration services.
  • Gaian Solutions specializes in operating AI and ML based content monetization two sided marketplaces across industry verticals. Live OTT sports, broadcast localization, alerting services and out of home monetization opportunities.

The growth of AWARN’s membership comes as the coalition’s mission has evolved to include not just emergency alerting, but a wider range of news and information that a television newsroom, working with emergency managers, can provide. The Alliance will be launching roundtable discussions with TV news thought leaders in the months ahead. The goal is development of a voluntary framework for packaging a TV station’s news assets and using ATSC 3.0 to engage with viewers as their trusted information source across multiple devices.

AWARN Alliance Executive Director John Lawson, noting the announcement last month that FOX Television Stations became the first major broadcast network to join the Alliance, said the new tech company members indicate the upward trajectory of AWARN.

“Our new members bring years of experience in advanced television, as well as the integration of over-the-air television and the internet. Our new Japanese members also bring first-hand knowledge of the Japanese emergency warning system, the most sophisticated in the world. The expertise that all of these companies bring in developing the full potential of Next Gen TV is a major asset in achieving our goals,” Lawson said.

Yoshi Tsurimaki, producer, business development for T-NET Japan, said, “We see great potential for ATSC 3.0 interoperability with the world’s other key technical standards, such as W3C, 3GPP, and Hybridcast. We are happy to support AWARN because it presents a very clear use case for the power of an all-IP broadcast transmission capability.”  

Lawson and Tsurimaki are panelists at the TV of Tomorrow Show in San Francisco, June 12-13.

AWARN Alliance

The Advanced Warning and Response Network (AWARN) Alliance is a cross-industry, international coalition formed to create the world’s most advanced emergency messaging system. Members include commercial and public broadcasters who reach 90 percent of U.S. households, consumer technology makers, and B2B tech companies. AWARN is based on the Next Generation Television transmission standard (ATSC 3.0), which the FCC has approved for voluntary use by broadcasters. When fully deployed, AWARN can deliver geo-targeted, rich-media alerts to an unlimited number of enabled TVs, connected cars, and handheld devices even when cellular fails or the grid is down.



John Lawson  
AWARN Alliance
Office (703) 347-7070
Mobile (202) 302-1654
[email protected]
Broadcasters Make In-Car Play For ATSC 3.0

Broadcasters Make In-Car Play For ATSC 3.0

While conversations between broadcasters and car makers are just starting, ATSC 3.0 proponents say that given the three-to-five-year build cycle of a typical new model it’s crucial to get 3.0 receiver chips into car makers’ design plans by next spring so they’re ready to roll in 2024, by which time next-gen stations will be broadcasting across the U.S.

By: Glen Dickson, TVNewsCheck

Broadcasters and technology vendors visited Detroit last week to pitch the automotive industry on the benefits the ATSC 3.0 next-generation broadcast standard can bring to cars, including wireless software updates of key control systems, emergency traffic alerts on the dashboard and live TV in the backseat.

The symposium at Scripps-owned WXYZ Detroit, organized by broadcast consortium Pearl TV, coincided with an announcement that Scripps sister station WYMD Detroit will launch 3.0 broadcasts next year in partnership with Graham Media’s WDIV. The goal is for WYMD to serve as a 3.0 test-bed for the major auto makers headquartered locally.

Read Full Article Here

NY Times: ‘Presidential Alert’ Goes To Millions Of Cellphones Across The U.S.

NY Times: ‘Presidential Alert’ Goes to Millions of Cellphones Across the U.S.

At 2:18 p.m. Eastern on Wednesday, Nov 7, 2018, cellphones across the United States emitted the ominous ring of an emergency presidential alert.

It was the first nationwide test of a wireless emergency alert system, designed to warn people of a dire threat, like a terror attack, pandemic or natural disaster.

“THIS IS A TEST of the National Wireless Emergency Alert System,” it read. “No action is needed.”

Read the full article here

TVTechnology: AWARN To The Rescue

TVTechnology: AWARN To The Rescue

Advanced emergency warning is on the way thanks to a 3.0 commitment from major broadcasters
Advanced emergency warning is on the way thanks to a 3.0 commitment from major broadcasters. Call it coincidence. Call it synchronicity. Call it whatever you want, but today three items crossed my desk that left me shaking my head.
First, Reuters’ Brian Snyder reported in “Lack of power, phones hampering rescue efforts after Hurricane Michael,” that hundreds of volunteers from Texas had headed to Florida to help locate more than 1,100 people—mostly in Panama City— who have gone missing following Hurricane Michael.Read the full article here >
The ATSC 3.0 Emergency Alert: A Boon For Communities And Local TV Stations (VIDEA Corporate Blog)

The ATSC 3.0 Emergency Alert: A Boon for Communities and Local TV Stations (VIDEA Corporate Blog)

It happens after so many disasters: questions about the performance of emergency alert systems. Victims often complain that alerts came too late or not at all. In California’s catastrophic Camp Fire, the Cal OES State and Fire rescue chief told WNCT, “We need a communications system, not just alert and warning, that is resilient and reliable for not only the public but for us in public service.”

Read the full article here >

Scientific American: How Will Trump’s Emergency Text Alerts Work?

Scientific American: How Will Trump’s Emergency Text Alerts Work?

By Dina Fine Maron on September 20, 2018

Responding to fears of an imminent Soviet nuclear attack, in 1951 Pres. Harry Truman set up a national system enabling the president to quickly notify the public of an impending national security threat via a cross-country relay chain of AM radio stations. It used characteristic blaring warning tones and became a precursor of the Emergency Alert System still in use today. “There are certain stations across every market that listen for those tones and then retransmit the alert to other stations in their market,” says John Lawson, an emergency alert expert who has advised the Federal Emergency Management Agency (FEMA) on its modern warning systems.

Read the full article here >

TVTechnology: Hurricane Florence In A 5G World

One can only hope that wireless companies and broadcasters put aside turf wars for the sake of public safety
Oct 16, 2018

COWS and COLTS and Goats, oh my! No Dorothy, this isn’t Oz. It’s the Carolinas and Georgia as Hurricane Florence bore down on its way to landfall.

An interesting article by Angela Moscaritolo in PC Magazine online, “How Mobile Carriers Are Responding to Hurricane Florence,” described the steps carriers like Verizon, AT&T, Sprint and T-Mobile were taking to prepare for the aftermath of the hurricane.

She wrote: “…Verizon said it’s readying a fleet of mobile equipment—including Cells on Wheels (COWS), Cells on Light Trucks (COLTS), and generators on a trailer (Goats)—which can be rolled into hard-hit areas in need of extra network capacity.” The other carriers were taking similar steps, the article said.

Read the full article here >

AWARN’s 2018 NAB Show

The 2018 NAB Show in Las Vegas was eventful for the AWARN Alliance. Our Next Gen TV alerting simulations were on display in three booths: The AWARN and the Korea UHD On-Air booths both in Futures Park, North Hall; and the Road to ATSC 3.0 Hub in the Grand Lobby.

The press conference and ribbon cutting at the Road To ATSC 3.0 Hub  – at 8am on the opening Monday morning – set the tone for the exciting Next Gen TV innovations on display at the show. Demonstrations of 4K Ultra HD TV, immersive audio, high dynamic range video, personalized and addressable content, and advanced emergency alerting made for compelling viewing. The autonomous vehicle parked in the booth was a major draw too.  We heard great reviews of the autonomous shuttle that was transporting attendees

between the Central and South Halls throughout the show, but sadly we missed that bus!

In our booth in Futures Park, AWARN was thrilled to unveil UXUI for a companion device use-case. Demonstrated on a Samsung tablet, we showed how an alert may be displayed if received via a gateway device or other WIFI connection.

A steady flow of conference goers passed through the AWARN booth, including a number of congressional groups and FCC staffers, brought through by the overworked but greatly appreciated NAB staff! And our sincere thanks goes to LG for providing the sleek, sexy, 4K TV’s for the booth.


Although not officially part of the PILOT booth, AWARN’s use case simulations were on display as part of PILOT’s integrated Next Gen TV broadcaster app, proving that without the use of a gateway device, interactive emergency alerts can be broadcast and received OTA directly to the TV. Our thanks to So Vang, NAB’s VP of Advanced Technology, for including AWARN in the PILOT app.

AWARN worked closely with RAPA – the Korea Radio Promotion Association – before the NAB show to have an ATSC 3.0 advanced alerting presence at the Korea UHD On-Air booth. Korean government officials, including from the Ministry of Science and Information Communication Technology (MSIT), were shown the AWARN presentation at Korea UHD On-Air on the Monday morning, a great prelude for what was to come later that day!

Monday afternoon provided one of the highlights of the show for AWARN: the signing of the milestone three-way memorandum of understanding (MOU) by the AWARN Alliance, NAB and RAPA. The three organizations committed to work collaboratively on Next Gen TV development in the U.S. and Korea, with a special focus on advanced emergency alerting. The MOU calls for the development and execution of plans for “establishing a global alliance on emergency alerting via next-generation TV broadcasting using ATSC 3.0,” and to “share use cases and service scenarios related to next-generation TV broadcasting using ATSC 3 in the U.S., Korea, and around the globe.”

Signing the agreement were NAB CTO Sam Matheny, RAPA CEO Dr. Jong-ki Chung and AWARN Alliance Executive Director John Lawson.

Of course the other highlight for our executive director (perhaps eclipsing all else) was meeting the incomparable Vanna White, fellow South Carolinian and co-host of the Wheel of Fortune, at the NAB Achievement in Broadcasting Dinner, where she was inducted into the NAB Broadcasting Hall of Fame.

My highlight?  Meeting Washington DC 94.7 Fresh FM’s Tommy McFly. And walking 33 miles in 7 days may not be the record among Alliance members, but let’s not forget I did half those miles in heals! Are pedicures a legitimate business expense?

AWARN Alliance Showcases ATSC 3.0 Advanced Alerting with Hybrid Over-the-Air + Broadband Solutions at NAB Show 2018

Landmark International Agreement to be Signed

LAS VEGAS, April 5, 2018 – At the 2018 NAB Show in Las Vegas, April 7 – 12, the Advanced Warning and Response Network (AWARN) Alliance is showcasing the power of ATSC 3.0 over-the-air broadcasting, integrated with optional broadband connectivity, to provide the world’s most advanced emergency alerting capabilities.

After a year of catastrophic natural and manmade disasters, the need to upgrade America’s fragmented alerting system has become more urgent than ever. Marking its second anniversary, the AWARN Alliance continues to build support and engage internationally.

International Expansion

A highlight of the 2018 NAB Show will be the AWARN Alliance’s expanded global footprint, commemorated with the signing of a three-way agreement among the Alliance, NAB and RAPA – the Korea Radio Promotion Association. Among other terms, AWARN and RAPA will take steps to form a global alliance for the future co-development of advanced alerting based on the next-generation ATSC 3.0 broadcast standard. A memorandum of understanding will be signed in a ceremony on the opening day of the show, Monday, April 9.

“From the beginning, U.S. and South Korean companies have supported AWARN, starting with LG,” Lawson said. Aircode and DigiCap have since joined the Alliance. “Along with NAB, we’re honored to be engaging with our colleagues at RAPA for continued co-development of Next Gen TV, including a joint global initiative for ATSC 3.0 advanced alerting,” Lawson said.

Continued Growth and Increased Engagement

Support for the AWARN Alliance has more than doubled in 2018, with existing members renewing and new members joining. The National Association of Broadcasters (NAB) and Pearl TV in particular have stepped up their involvement, supporting increased engagement with alerting authorities and development of an end-to-end alerting beta solution to support early adopter ATSC 3.0 stations in 2019.

The newest member of the Alliance, contributing as a technology partner, is The Weather Company, an IBM Business. The Weather Company brings to the table deep expertise in severe weather alerting and geo-targeting that supports AWARN’s mission.

Evolving Mission 

“We deeply appreciate the renewed commitment of our founding members and the addition of new ones,” said AWARN Alliance Executive Director John Lawson. “Increasingly, the Alliance is providing the nexus between the Next Gen TV development community and the nation’s emergency managers. Our goal is not only to create the architecture for delivering geo-targeted advanced alerts, but also design rich media and accessible messages that lead to life-saving action by the public,” he said.

Lawson pointed to a March 14 workshop co-convened by the U.S. Department of Homeland Security Science and Technology Directorate and the AWARN Alliance and hosted by the Consumer Technology Association in Arlington, VA. According to Lawson, the facilitated small-group discussion produced valuable insights from local, state and federal alert authorities about defining future alert capabilities.

Hybrid Alert Integration

The interactive “hybrid” demonstrations of AMBER alerts and hazardous materials (“HazMat”) alerts at the NAB Show will leverage the revolutionary IP-based capabilities of Next Gen TV. Several standards in the ATSC 3.0 suite of standards can be utilized to deliver advanced alerts, including the A/344 standard, approved last December, that addresses interactive content. AWARN alerts are being designed for delivery over-the-air, and if ATSC 3.0-enabled smart TVs or mobile devices are connected to the Internet, new capabilities like social media integration and interactive maps are now possible.

With a focus on the user experience/user interface (UX/UI), the AWARN Alliance has contracted with OpenZNet, a Mountain View, CA, software development company and market leader for ATSC 3.0 delivery through broadcaster applications. OpenZNet also is a prime contractor for PILOT, which underscores the close collaboration between NAB and the Alliance for standards-based AWARN development.

AWARN NAB Show Highlights

The AWARN Alliance will have an increased presence at the 2018 NAB Show, including:

  • AWARN Booth N1739FP, Futures Park, North Hall (along the back wall between PILOT and Korea UHD On-Air, near NHK)
  • Korea UHD On-Air, Booth N1134FPFutures Park, North Hall
  • Featured exhibit in the Road to ATSC 3.0 booth, LVCC Grand Lobby
  • AWARN-NAB-RAPA International Agreement Signing Ceremony – included in Futures Park Opening Press Conference, Booth N1534FP, 3:00PM, Monday, April 9 – followed by reception

AWARN Alliance Membership

Broadcasters (Commercial)

  • Capitol Broadcasting Company
  • Pearl TV
  • Sinclair Broadcast Group

Broadcasters (Public)

  • Kentucky Educational Television
  • KPBS/California State University-San Diego
  • UNC-TV/University of North Carolina
  • WKAR/Michigan State University
  • WNET/New York

Technology Companies

  • Aircode
  • DigiCap
  • Digital Alert Systems
  • LG Electronics
  • Lokita Solutions
  • ONE Media
  • OpenZNet
  • Monroe Electronics
  • The Weather Company an IBM Business
  • Trilithic Inc.
  • Triveni Digital
  • Viavi Solutions
  • Zenith Electronics LLC

Trade Associations

  • Consumer Technology Association
  • Interactive Television Alliance
  • National Association of Broadcasters

Service Providers

  • Convergence Services, Inc.
  • Lerman Senter, PLLC
  • Wiley Rein, LLC

AWARN Advisory Committee

The AWARN Advisory Committee (AAC), composed of the nation’s largest alert originators, also supports the Alliance.

  • Federal Emergency Management Agency
  • National Center for Missing and Exploited Children
  • National Weather Service
  • Association of Public-Safety Communications Officials
  • Department of Homeland Security, Science and Technology Directorate.

AAC organizations are not members of the AWARN Alliance but support its goals by providing input on the aggregation of alert content, alert interfaces, and the social science elements required for actionable alerts.

CTA Joins AWARN Alliance to Boost Advanced Emergency Alerting

WASHINGTON, DC, July 18, 2017 – The Consumer Technology Association (CTA)™ is joining broadcasters, technology companies, and public safety agencies to develop and deploy the Advanced Warning and Response Network (AWARN), the world’s most advanced emergency alerting system, as part of the shift to Next-Generation television.

By leveraging the powerful new features of Next-Gen TV, the AWARN Alliance is creating a system that can deliver geo-targeted, rich-media emergency messages to a wide range of enabled consumer devices, including 4K Ultra HD television sets, tablets, smart phones, and connected cars. AWARN alerts will provide a major upgrade to the alerting systems available to the American public today.

Television broadcasters and consumer technology companies are planning for the voluntary adoption of Next Gen TV transmission, based on the ATSC 3.0 technical standard, pending approval by the Federal Communications Commission (FCC).

“Having CTA assume a leading role in the AWARN Alliance is a major step forward for advanced emergency alerting. CTA represents the device makers that are essential to creating the Next Gen TV ‘ecosystem’ that is the backbone for delivering the new alerts. CTA also brings enormous technical and operational know-how in helping us create the voluntary roadmap to an end-to-end system,” said John Lawson, executive director of the AWARN Alliance.

“The AWARN Alliance represents the market-based innovation that CTA embraces,” said CTA President and CEO Gary Shapiro. “CTA and the Alliance have already joined forces with the National Association of Broadcasters (NAB) and America’s Public Television Stations (APTS) in requesting the FCC adopt minimal new rules for the voluntary implementation of Next Gen TV. We are happy to extend that support to help bring to life one of the key public benefits of Next Gen TV: advanced emergency alerting with AWARN.”

Next Gen TV was launched in South Korea on May 31 and is on track for initial launches in the U.S. in the 2018-19 timeframe, assuming that the FCC rulemaking concludes this year as expected.

Examples of the rich media alerts enabled by the AWARN system include photos, surveillance video, storm tracks, inundation maps, evacuation routes, airborne chemical plume models, and safety instructions. The system also can provide shelter locations, hospital wait times, and other recovery information after a disaster, even if cellular networks and the electric grid are down. In addition, the system can deliver Blue Alerts and safety information such as highway hazards.

The AWARN Alliance membership includes commercial and public broadcasters who reach over 85 percent of U.S. households, the National Association of Broadcasters, LG Electronics, the Interactive Television Alliance, and a growing number of U.S. and Korean technology companies and service providers.

A new AWARN Advisory Committee of major alert originators was just announced. The Committee includes The Federal Emergency Management Agency, the National Center for Missing and Exploited Children, the National Weather Service, and the Association of Public-Safety Communications Officials.

CTA will collaborate with the AWARN Alliance and Advisory Committee in the second half of the year to focus on technical and operational details of the advance alerting system in preparation for the U.S. launch of Next Gen TV products and services.


Members of the AWARN Alliance, as of July 18, 2017

Broadcasters (Commercial)

Capitol Broadcasting Company

Pearl TV*

Sinclair Broadcast Group

Broadcasters (Public)

Kentucky Educational Television

KPBS/California State University-San Diego

UNC-TV/University of North Carolina

WKAR/Michigan State University

WNET/New York

Technology Companies

LG Electronics/Zenith

Lokita Solutions/DigiCap

ONE Media

Monroe Electronics/Digital Alert Systems

Triveni Digital


Consumer Technology Association

Interactive Television Alliance

National Association of Broadcasters

Service Providers

AEA Implementation Team (ATSC)

Convergence Services, Inc.

MHz Networks

Wiley Rein, LLC

* Pearl TV is a business organization of U.S. broadcast companies whose membership, comprising more than 220 network-affiliated TV stations, consists of nine of the largest broadcast companies in America including: Cox Media Group, the E.W. Scripps Company, Graham Media Group, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, Raycom Media, and TEGNA, Inc.

AWARN Advisory Council