The 2018 NAB Show in Las Vegas was eventful for the AWARN Alliance. Our Next Gen TV alerting simulations were on display in three booths: The AWARN and the Korea UHD On-Air booths both in Futures Park, North Hall; and the Road to ATSC 3.0 Hub in the Grand Lobby.
The press conference and ribbon cutting at the Road To ATSC 3.0 Hub – at 8am on the opening Monday morning – set the tone for the exciting Next Gen TV innovations on display at the show. Demonstrations of 4K Ultra HD TV, immersive audio, high dynamic range video, personalized and addressable content, and advanced emergency alerting made for compelling viewing. The autonomous vehicle parked in the booth was a major draw too. We heard great reviews of the autonomous shuttle that was transporting attendees
between the Central and South Halls throughout the show, but sadly we missed that bus!
In our booth in Futures Park, AWARN was thrilled to unveil UXUI for a companion device use-case. Demonstrated on a Samsung tablet, we showed how an alert may be displayed if received via a gateway device or other WIFI connection.
A steady flow of conference goers passed through the AWARN booth, including a number of congressional groups and FCC staffers, brought through by the overworked but greatly appreciated NAB staff! And our sincere thanks goes to LG for providing the sleek, sexy, 4K TV’s for the booth.
Although not officially part of the PILOT booth, AWARN’s use case simulations were on display as part of PILOT’s integrated Next Gen TV broadcaster app, proving that without the use of a gateway device, interactive emergency alerts can be broadcast and received OTA directly to the TV. Our thanks to So Vang, NAB’s VP of Advanced Technology, for including AWARN in the PILOT app.
AWARN worked closely with RAPA – the Korea Radio Promotion Association – before the NAB show to have an ATSC 3.0 advanced alerting presence at the Korea UHD On-Air booth. Korean government officials, including from the Ministry of Science and Information Communication Technology (MSIT), were shown the AWARN presentation at Korea UHD On-Air on the Monday morning, a great prelude for what was to come later that day!
Monday afternoon provided one of the highlights of the show for AWARN: the signing of the milestone three-way memorandum of understanding (MOU) by the AWARN Alliance, NAB and RAPA. The three organizations committed to work collaboratively on Next Gen TV development in the U.S. and Korea, with a special focus on advanced emergency alerting. The MOU calls for the development and execution of plans for “establishing a global alliance on emergency alerting via next-generation TV broadcasting using ATSC 3.0,” and to “share use cases and service scenarios related to next-generation TV broadcasting using ATSC 3 in the U.S., Korea, and around the globe.”
Signing the agreement were NAB CTO Sam Matheny, RAPA CEO Dr. Jong-ki Chung and AWARN Alliance Executive Director John Lawson.
Of course the other highlight for our executive director (perhaps eclipsing all else) was meeting the incomparable Vanna White, fellow South Carolinian and co-host of the Wheel of Fortune, at the NAB Achievement in Broadcasting Dinner, where she was inducted into the NAB Broadcasting Hall of Fame.
My highlight? Meeting Washington DC 94.7 Fresh FM’s Tommy McFly. And walking 33 miles in 7 days may not be the record among Alliance members, but let’s not forget I did half those miles in heals! Are pedicures a legitimate business expense?