By JOHN LAWSON President, Convergence Services
Consensus is building among leading U.S. broadcasters that mobile TV will be a centerpiece of the next-generation TV broadcasting standard known as ATSC 3.0.
In addition to other services like 4K Ultra HD transmission, Emergency Alerting is expected to be an important component of the new standard as well. In fact, the Advanced Television Systems Committee (the international body that’s conducting the standard-setting process for next-gen TV) already has established basic system requirements that will leverage the current Mobile-EAS standard, workflows and architecture.
ATSC 3.0 provides a foundation not just for mobile alerting, but holds promise for reinventing the nation’s entire legacy Emergency Alert System, which traces it roots to the earliest stages of the Cold War and the Nuclear Age. ATSC 3.0 from broadcasters – in alliance with wireless carriers, cable and satellite providers, radio broadcasters, and federal, state, and local public safety agencies – can play a major role in realizing the national aspiration for a robust, modern, emergency communications system for the mobile, connected America of the 21st Century.
Specifically, ATSC 3.0 alerting has the potential to become a backbone of the U.S. IPAWS (Integrated Public Alert and Warning System), the plan for an interoperable “network of networks” established after the 9/11 attacks of 2001, but still far from being fully realized.
In the years ahead, broadcast television will reach millions of viewers on tablets and smartphones as well as living room TV sets, thanks to ATSC 3.0. And today’s proven Mobile EAS technology can be the foundation for a new era for public alerting to a wide range of fixed and mobile consumer devices.
For more information about the U.S. Integrated Public Alert and Warning System, please visit: FEMA/IPAWS.