Current and Future Strategies for Sustaining Public Media Education Services
Tuesday, May 12 | 3-4:30pm ET

The COVID-19 Pandemic creates the need – and opportunity – for public media to play a role in education like never before. This webinar will focus on strategies for local stations to serve their local schools with remote learning – and tap into the $13.5 billion in CARES Act funds to sustain it. Experts will offer practical insights for public media to make the transition from “emergency donors” to sustainable, long-term “vendors.” We will include special attention to a new technology soon available to broadcasters and consumers, NextGen Television. This exciting new technology marries over-the-air broadcasting with the internet, and it will be a powerful new way to reach all kids, including those without broadband access.

Moderated by John Lawson, President of Convergence Services, Inc.

Key Learning Objectives:

  • Learn strategies for making the transition from “free” to fee-based education services delivered to local school districts.
  • Understand pathways for public broadcasters to collaborate with their local education agencies – recipients of 90% of CARES Act funding – and the state education agencies that will set rules for how funds are spent.
  • Gain greater awareness of NextGen TV and how it can revolutionize public media education services.
  • Get briefed on exciting real-world projects for disadvantaged and other students: NextGen broadcasting of Cloud-based education apps are providing low-cost ATSC 3.0 “gateways” that receive educational content and rebroadcast it to any Wi-Fi enabled device.
  • Hear ideas for the major new role that public media can play in developing the next generation of digital citizens.
  • Explore other funding opportunities, including infrastructure outlays and private spectrum-sharing arrangements.

Meet the Panelists

  • Richard Culatta, CEO, ISTE
  • Susi Elkins, Director of Broadcasting and GM of WKAR
  • Tonya Crum, Senior Director of Education, KET
  • Jim DeChant, VP of Technology, NPG Broadcasting Company

This webinar is an exclusive benefit for NETA and AWARN members only.

*Please reach out to Anya Shetler,, to request an invitation for non-members.